Marketing for Global Relief

How we support Doctors Without Borders
As one of the world’s most recognized humanitarian organizations, Doctors Without Borders relies on grassroots support to fund rapid response missions in 70+ countries. At Lane Nine, we bring this mission to life through passionate, face-to-face storytelling and trusted community presence.

In the past two years alone, MSF saw a $51 million increase in U.S. donations. While major events have certainly driven urgency, so has consistent, credible advocacy from partner teams like ours.

At Lane Nine, we believe marketing has a greater purpose when it’s tied to something real. Something urgent. Something global. That’s why our work with Doctors Without Borders (Médecins Sans Frontières) goes far beyond traditional fundraising. It's about connecting people—face to face—to the life-saving missions that matter most.

In a world where people are overwhelmed by online noise and digital ads, human connection has become a rare and powerful currency. Our street teams, event ambassadors, and canvassers create a space for honest conversations about the medical crises affecting millions worldwide. These aren’t just pitches. These moments of education, compassion, and action—especially when done in person—is often the first introduction someone has to Doctors Without Borders. We help demystify the mission, break it down into human terms, and connect individuals to the cause in a way that’s personal and lasting.

Over the last two years, U.S. contributions to Doctors Without Borders increased by over $50 million, with monthly giving programs seeing one of the largest jumps. Much of that growth has been driven by consistent in-person visibility—activations in busy public areas, pop-up events at community centers, and daily outreach on the streets of cities like New York. In the past 3 years, we’ve been to help make the most impact in the following ways:

  • Increase donor conversion rates by up to 35% compared to digital-only campaigns

  • Retain a monthly ROI at a higher average length due to personal onboarding and follow-ups

  • Generate immediate funding for emergency medical missions in Gaza, Haiti, Sudan, and Afghanistan

  • Bring visibility to crises that don’t dominate headlines—like tuberculosis programs in Central Asia or maternal health support in sub-Saharan Africa

“People forget that MSF is often the only source of medical care in some conflict zones. Your team helps us remind the public why that matters.”
— Regional MSF Representative

Group of healthcare professionals and medical students standing together outside a building, smiling at the camera.