Activation Lead

Location: New York City, NY
Job Type: Full-Time
Compensation: $50,000–$65,000 base + performance bonuses & leadership incentives
Reports To: Campaign Director

About the Role

We’re looking for an Activation Lead to bring the energy, strategy, and execution it takes to run some of New York City’s most exciting offline marketing campaigns. This is not a desk job. It’s a boots-on-the-ground leadership position built for someone who thrives in high-traffic environments, leads by example, and knows how to turn everyday public spaces into brand stages.

As Activation Lead, you’ll manage street teams, oversee pop-up events, lead local partnerships, and ensure flawless brand delivery. This is your opportunity to grow into a senior leadership role while building something real—from the ground up.

Day-to-Day Responsibilities

  • Lead field marketing teams during activations in high-foot-traffic areas, campuses, events, and neighborhoods.

  • Train and coach new Brand Ambassadors and Junior Marketers on campaign talking points, setup, and crowd engagement.

  • Execute campaigns with precision, from setup to breakdown, ensuring brand visibility and positive public interaction.

  • Serve as the point of contact between clients, team members, and internal leadership during live activations.

  • Track KPIs including reach, engagement, sign-ups, and conversions; submit daily performance reports.

  • Problem-solve in real time, adapting to crowds, weather, venue changes, or team needs on the fly.

  • Maintain inventory of branded materials, uniforms, and setup equipment.

  • Bring the energy, the consistency, and the professionalism that reflects our brand’s values.

Ideal Candidate

  • 1–3 years of experience in field marketing, events, promotions, or sales

  • Strong leadership instincts—you’ve trained, managed, or coached others before

  • Confident communicator with excellent people skills

  • Comfortable taking initiative in fast-paced, unpredictable environments

  • Physically able to lift materials, be on your feet, and move quickly for long periods

  • Goal-oriented mindset—you love hitting numbers and making an impact

  • Flexible availability (includes evenings, weekends, and some travel for campaigns)

  • NYC street smarts and hustle mindset—this city moves fast and so do you